A spanish slang term "bad a** women" described independent, strong, and ambitious women all over the world. Although it is a Spanish definition, it is any women of diversity. 

 Chingona's Jewelers was made at the end of 2021 to bring all women together and share unique style and heritage. "Jewelry isn't just a piece of gold, it represents you", said Monique Ramirez. We wanted to create a foundation where you can stack jewelry and feel beautiful.